This project focuses on developing a complete brand identity for a cosmetics company, including a custom logo, color palette, and digital presence across Instagram and a website prototype designed in Figma for both desktop and mobile. I conducted extensive market research, including mood boards and industry analysis, to ensure the brand's visual identity aligned with current trends and audience expectations. The goal was to strengthen my branding skills and improve in areas like logo design, which I’ve actively been working on. This hands-on approach allowed me to simulate real-world brand creation and refine my design process.